Born into a family deeply rooted in the fashion industry exposed Ananya to a dynamic world of creativity. She began to develop an ideology about beauty as a powerful energy, an expressive vibration and a sensual awareness that resonates with the essence of life. She discovered the craft that would form the foundation of her creative process, furthering her education with a Bachelor’s Degree at Central Saint Martins in London. As Ananya immersed herself in the art of jewellery, she worked on projects with institutions like the Victoria and Albert Museum and the Barbican. She was awarded the Suffragettes Design Award where she designed a brooch for celebrated women scientists and Nobel Prize winners. She was also selected by Swarovski to create a piece for the Runway Rocks fashion show. Having spent time in workshops all over India, she studied indigenous jewellery making traditions and collaborated with one of India’s leading jewellery houses, Amrapali. She continued her exploration of jewels and gemmology with a GG at the GIA. Here she was truly able to experience the world of gems and precious stones, giving her the knowledge to bring the right energies that help enhance one’s state of being.
Ananya celebrates and rediscovers the profoundly personal meanings behind jewellery; the stories that become attached to it over the course of its ownership; its power to connect emotionally with the wearer; and its role as an external reflection of their internal spirit. For Ananya, each piece is a repository for meanings and emotional associations that grow even stronger with time. The design and material composition of Ananya pieces is rooted in Indian spirituality, often representing the flow of energy to and from the chakras. Each design is a reverent and respectful interpretation of Indian spiritual heritage and values, expressed through a contemporary design language that crosses geographical borders and cultural boundaries. ‘Ananya’ means ‘unique’ in Hindi, and this is reflected in both the products’ design and the brand’s overriding mission: to create jewellery that has no equivalent: in beauty, craftsmanship and meaning. Rejecting superficiality for meaning beyond the skin-deep and value above price. The design, craftsmanship and materials used to make each piece are just one part of a story that can only be completed by its relationship with the wearer. The jewellery is never an end in itself.